Singularity Law

During the last week there were two articles – one on the Wall Street Journal and one in the Los Angeles Times – about law firm establishing “specialties” in videogame law — as if this was a new field.

The fact is lawyers have been “specializing” in videogame law since the 1980s. When I began working as General Counsel for a multimedia developer in the early 1990s, the basic legal issues of videogame law already had been well established. What was still unclear was the appropriate business model/licensing structure for such games – particularly when a videogame was to be based on a movie, or when a multimedia product was going to include pre-existing content (music, video clips, text) from other sources. And while entertainment companies and videogame developers are still debating which entity provides the most “value” to a given interactive product, the basic legal issues surrounding their relationship are well settled.

When the Internet emerged as a burgeoning field in the mid-1990s, a lot of young lawyers touted “Internet law” as the next big thing. However, except for a few areas, such as domain names as trademarks and privacy issues, most of the bread-and-butter legal issues (copyright infringement, licensing, business deals) were merely variations on what had gone before.

And while it is true that the emergence of MMOs (Massive Multiplayer Online games) have given rise to several interesting new issues (particularly ownership of “virtual property”), most of what lawyers do in the videogame arena is well-settled.

The fact is that “Videogame Law” is so well established that law schools are offering courses (see here and here) in the field to law students.

In light of these facts, it is hard to understanding why two well-respected newspapers would run articles on this issue as if it was something brand new. Perhaps a slow news day?